How lemlist Grew to +10,000 Paying Customers with Meteor.
Okay, we’re not here to toot our own horn. But we have to share the story of how lemlist catapulted their cold emailing platform to greatness with Meteor’s help.
In less than three years of launching, lemlist has become the first cold emailing platform to crack the deliverability code and reached $2M ARR without raising any money. They now have over 10k customers including high-profile names like Uber, shapr, and zendesk.
So in this case study, we’ll highlight exactly how lemlist:
- Grew their customer base to over 10,000 global paying users
- Captures 23% month over month growth
- Built the largest sales automation community in the world
Impressive, right?
Now, despite our help, stats like these start with a stellar product.
So if you’ve never heard of lemlist, let’s begin with a rundown of what this company has been pioneering.
Meet lemlist: A Dream Come True for Cold Email Campaigns
Cold emails, or messages sent to receivers without prior contact, often go unnoticed. And they very rarely make it to their intended recipient’s primary inbox.
But the team at lemlist wanted to change this.
So they built an incredible tool that helps sales teams, agencies, and B2B businesses personalize and automate cold emails to boost deliverability and generate more replies.
We think lemlist is awesome because it lets users:
Personalize Cold Emails on a Large Scale
Fact: Personalized messages have a higher likelihood of engagement. Bad news? Prospecting on a 1-to-1 level takes a ton of time, effort, and resources.
And no one’s down for that.
So lemlist’s unique tool helps you add a personal touch to your cold emails to reach and connect with prospects sooner.
Send personalized emails without the hassle of sending messages one-on-one
Your contacts on the receiving end will see a personalized message that looks hand-delivered specifically for them with personalized images and landing pages. Little will they know their message came from a batch of cold emails you quickly sent with lemlist.
Optimize Emails to Reach the Elusive Main Inbox
Tired of your cold emails getting the cold shoulder?
The lemlist tool helps your cold emails bypass spam filters and random inbox tab sorting so they actually make it to their primary destination (i.e., the main inbox).
Emails show up prominently instead of getting weeded out and ignored.
Create Professional Emails Faster with Email Templates
You can stop wasting time building killer emails each time you have something to send.
The lemlist tool comes preloaded with drag-and-drop cold email templates that you can use to build stunning, on-brand emails that look entirely your own in a flash.
You’ll find email template options for sales, follow-ups, sourcing, backlink generation, and much more, saving you loads of time and effort.
Spend less time creating emails and more time connecting with prospects
Keep Improving Your Process
The lemlist team offers users educational guides and access to the largest sales automation community in the world.
Join the largest sales automation family in the world
Users are encouraged to tap into this support team to better understand how to find and engage with potential prospects.
So as you can see, lemlist has several coals in the fire between creating and maintaining code for their tool and keeping up with their community.
To better help customers turn cold prospects into warm leads, the team decided to find out whether Meteor could do some of the heavy lifting for them.
Why lemlist Chose Meteor
Meteor is an open-source platform for web, mobile, and desktop that makes shipping Javascript applications simple, efficient, and scalable.
Because it helps you accomplish in 10 lines what would otherwise take 1,000, Meteor’s used by over half a million developers worldwide.
And Vianney and Francois Lecroart, the 2 tech co-founders who already used Meteor for years, immediately understood how Meteor could help them build a more incredible product in less time. Their decision to go with Meteor came down to three features:
Meteor’s Framework
The co-founders of lemlist were early adopters of our framework since version 0.5. As Meteor Paris ambassadors, they created the biggest non-english speaking Meteor community with more than 2500 Meteor fans and organized more than 30 meetups.
They were used to coding days, nights, and weekends to get builds up and running as soon as possible. But once they started working with our beta version, they realized they could build much faster using Meteor’s built-in features.
The lemlist team continues to use Blaze as the view layer because of its simplicity. Originally, they were attracted to Meteor because of its ease of use and its similarities to monolithic frameworks like Rails. They still love it today!
Speed of Development
Rather than manually and painstakingly writing each line of code to build from scratch, all the lemlist co-founders had to do was simply build onto our existing foundations quickly and efficiently.
And since you can compile, build, and deploy in a single tool — no configurations required — they spent less time setting up and more time building.
From the founders: “Having an idea is cool, but being able to test it quickly with real users is essential for a rapid growth. Meteor is so helpful that they were able to create a first working version in a few weeks so they were able to validate their ideas immediately with potential customers. Thanks to the modularity of Meteor, months after months they improved and extended this first version to handle more features and hundreds of simultaneous users.”
The co-founders of lemlist finished so soon that they were able to create their product, test it, and launch within a couple of days.
Discover how easy it easy to build with Meteor
Flexibility and Agility
Most platforms for developing Javascript applications don’t have much flexibility. But with Meteor, the control is entirely in the hands of the developer.
Coders can use out of the box defaults or configure their own setup to meet their specific needs.
The lemlist co-founders say they continue to be impressed by how swiftly they can push out updates, new features, and customer requests without users experiencing downtime or being forced to download a new version.
And these features all made a huge difference in lemlist’s success story.
How Meteor Helped lemlist Grow Exponentially
Getting off the ground ASAP was just the start of how Meteor contributed to lemlist’s impressive growth.
We also helped lemlist achieve:
A Global Customer Base of 10,000+
Thanks to Meteor, lemlist scaled its customer base and continues to earn 23% growth month over month.
In just two and a half years since launching, Meteor helped lemlist grow its customer base to over 10,000 paying users around the world.
Imagine what your business would look like with that kind of growth.
Envy-Inducing Email Performance Rates
Customers who signed up for lemlist over a year ago are shocked to see how much this easy-to-use tool has improved in such a short amount of time.
Now users earn 10x better email performance rates than lemlist’s competitors. Users send tens of millions of emails — the fastest on the market.
These faster deliveries and higher open rates translate to higher customer acquisition, satisfaction, and retention rates.
Imagine what your team could do with higher email engagement rates
This type of performance is so outstanding that the lemlist team has been successfully stealing customers from their competitors. Despite being around longer than lemlist, their clunkier platforms just can’t compete.
Higher Customer Satisfaction
Customer satisfaction is a top priority for lemlist. So with the help of Meteor, lemlist has been able to provide a high-quality product and top-notch service.
Meteor’s frameworks and real-time updates allow developers to stay agile, adapt, and improve the lemlist platform at the speed of business.
Once the team gathers information and feedback from their customers, they can promptly make changes to the framework rather than starting over.
It’s easy to update or add key features — including those their customers request — much faster than their competitors.
Thanks to Meteor, lemlist’s features are created, tested, and pushed live sooner, so customers don’t have to wait weeks or months.
Customer satisfaction surveys prove time and again that lemlist users value this convenience and prioritization. And having their requests fulfilled almost instantly makes for happy customers.
lemlist in 2020 and Beyond
The team at lemlist plans to build on their positive momentum and push their platform to new heights. Their goals for the future include:
Focusing On User Success
The recent COVID-19 pandemic forced more people to start working remotely. This prompted businesses to invest in sales to help their brands grow via email outreach.
lemlist wants to become a go-to tool for companies to reach and surpass their business goals in these trying economic times.
And to do that requires focusing on their users’ success.
They want B2B sales (which they jokingly refer to as “boring-to-boring”) to be more about relationship-building and helping people than about the ABCs (“always be closing”).
So they’re currently testing lemlist 3.0 with a private onboarding, and they say users are loving this new version.
Encouraging Female Empowerment Efforts
The lemlist platform skews 60% male users and just 40% female users.
So the team is actively working on targeting efforts to include and connect with more women. They’re also striving to empower women in sales through their platform.
From experience, lemlist learned that women easily outperform men in sales thanks to their empathetic and well-organized nature. They make excellent leaders who also know how to nurture and build relationships to encourage conversions.
That’s why the lemlist team is pushing for more women in higher-up positions within their own company also (they are hiring, by the way).
Meteor + lemlist = Greatness
Our Meteor crew couldn’t be more stoked to see lemlist take flight and spread their wings. And we can’t wait to see what the future has in store for them.
We’ve worked with their incredible team since inception, and we’re so fortunate to be part of their growth. We couldn’t be happier to partner with a company helping so many people work smarter.
Haven’t seen lemlist in action yet? Go check out the platform and see why we’re such big fans!
See our showcase page for more successful companies building with Meteor.
Curious about how Meteor can help your brand write their own success story? Visit our website to learn what our platform can do for your business now. Or, download Meteor now.
How lemlist grew to +10,000 paying customers with Meteor. was originally published in Meteor Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.